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Magento is an e-commerce platform which is capable of customizing your online store with a minimum number of actions. Business owners, therefore, have an opportunity of adding some useful features to their websites in order to make the purchasing process both easier and faster. One of those features is called a Bundle Product. The latter is defined as a product with custom options included in the bundle. Bundle products can be represented by the set of tangible and virtual products.

Reviews and ratings represent an assessment of the company’s products which are submitted by clients who’ve used this product in the past. This piece of information may have an influence on prospective customers while they are in the process of deciding whether to buy a particular product or not.

Therefore, effectively managing reviews and ratings on a particular e-commerce website represent an important job for every Magento 2 store owner.

A sitemap is an XML file that lists all the URLs your site has. This file also allows webmasters to include some useful information about the page, including the date it was last modified, its change frequency and so on. This handy tool is used by the search engines for crawling and indexing purposes.

Electronic newsletters are electronic publications with a particular topic of interest that may be regularly produced and distributed electronically by a certain company. They are considered to be one of the most effective ways to inform customers about the current and future product promotions.

Magento 2 platform gives site admins a unique opportunity to configure and distribute electronic newsletters to certain subscribers, manage their respective user list and analyze newsletter problem reports.

To ensure a constant success for your Internet store, simply introducing your business online may not always be enough. You have to spend a great amount of time analyzing your traffic and understand how this impacts your actual business goals. To accomplish this task, many webmasters take advantage of Google Analytics, which is one of the most popular instruments for collecting and analyzing web data.

The capabilities of this element are not limited to displaying your web traffic data. Google Analytics is also capable of determining the level of user engagement on any page of the site, therefore, playing a positive role in improving the number of conversions it regularly gets.

Some of the other important data Google Analytics can provide you with include the Number of Sessions, New Users, Pages per Session, Bounce Rate, Average Session Duration and many more.

The high degree of customization is one of the main reasons why Magento is such a popular E-Commerce platform. An instant ability to install and update extensions with just a few clicks of the mouse will give your website an important competitive edge over the ones of other companies in the same market.

Cart Price Rules is one of the features used for creating coupons in Magento 2. Depending on the goals your company has, coupons can be set up either individually or in bulk. They are usually promoted via email newsletters and catalogs.

One of the most effective ways to sell products online is to use different pricing deals and discounts. There are a couple of options on how to set up pricing discounts in Magento 2: Special Pricing, Tier Pricing and Catalog Price Rule.

Magento 2 Content Management System allows store owners to create new pages, static blocks and widgets. These 3 elements may be used for adding a brand new web page to display your company’s product portfolio with all kinds of useful information.

Setting CMS blocks in Magento 2 is not a complicated process. They can be created via a Magento Admin panel and be displayed on a particular page or even a group of pages. The content of that block may be established with the help of the Content editor, allowing you to set a proper formatting, insert necessary links, tables, images, videos, and audio files.

Configuring multiple stores within a single domain is one of the essential functions of the Magento 2 platform. It gives store admins an opportunity to create multiple virtual stores within a single configuration. The websites may be run either on single or multiple domains and be controlled from a single backend system.