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Electronic newsletters are electronic publications with a particular topic of interest that may be regularly produced and distributed electronically by a certain company. They are considered to be one of the most effective ways to inform customers about the current and future product promotions.

Magento 2 platform gives site admins a unique opportunity to configure and distribute electronic newsletters to certain subscribers, manage their respective user list and analyze newsletter problem reports.

Wishlists give customers opportunity to enjoy the shopping experience by organizing products and planning user's budget before making a purchase. Multiple wishlists help customers create different wishlists for certain events. Are you going on a trip and want to complete the summer outfit or need to buy presents for your family in one store? By default Magento 2 creates one list with favorite products that can mess user's experience up, as all products are collected in one list only. Creating separate lists with favorite products will save customers' time and organize all items for different occasions.

Creating product tabs helps admin organize information in the most convenient way and allows users to navigate through content easily. Your product pages won't be overloaded with information within three tabs provided by default. Magento 2 enables the following system tabs: Details, More Information and Reviews which can be customized programmatically only. If you need to extend this Magento functionality without additional coding the Product Tabs extension will do that for you.

Tiered pricing is a good way to entice customers to put more items into the shopping cart. The tiered pricing strategy means offering a quantity discount per item. For example, imagine you have 20 items to be sold. Using tier prices the first 4 items would cost $12 each, and 8 items would cost $10 each. If you want to get more than 12 items in bulk its cost would be $6 each. This is how you provide the discount for selling multiple products in bulk.

To ensure a constant success for your Internet store, simply introducing your business online may not always be enough. You have to spend a great amount of time analyzing your traffic and understand how this impacts your actual business goals. To accomplish this task, many webmasters take advantage of Google Analytics, which is one of the most popular instruments for collecting and analyzing web data.

The capabilities of this element are not limited to displaying your web traffic data. Google Analytics is also capable of determining the level of user engagement on any page of the site, therefore, playing a positive role in improving the number of conversions it regularly gets.

Some of the other important data Google Analytics can provide you with include the Number of Sessions, New Users, Pages per Session, Bounce Rate, Average Session Duration and many more.

The high degree of customization is one of the main reasons why Magento is such a popular E-Commerce platform. An instant ability to install and update extensions with just a few clicks of the mouse will give your website an important competitive edge over the ones of other companies in the same market.

Cart Price Rules is one of the features used for creating coupons in Magento 2. Depending on the goals your company has, coupons can be set up either individually or in bulk. They are usually promoted via email newsletters and catalogs.

Internet shopping has become an indispensable part of our life. Storeowners make up savvy ways to attract more customers, get more sales and drive more profits. How to entice new customers and stay ahead of your competitors? Nowadays many retail companies adhere to the price matching policy. Such policies can be different, but the main idea of price matching is to get the product at the competitor's price or lower.

For example, users are looking for the best deals and comparing prices for the same products on different websites. If your customers are requesting a lower price, you can make them fill in a special price request form asking for the competitor's price and website. The Price Match extension for Magento 2 enables such form on product pages and allows to lower prices by decreasing the initial product price or providing a coupon code.

One of the most effective ways to sell products online is to use different pricing deals and discounts. There are a couple of options on how to set up pricing discounts in Magento 2: Special Pricing, Tier Pricing and Catalog Price Rule.

Imagine you are standing next to a huge shelf with various all season shoes and looking for white and black winter sneakers. How to find necessary products in that wide range of items? Your customers face the same situation searching for specific items among thousands of products within one store. Thanks to the high-speed technology fast and convenient product navigation is one of the crucial part of attracting more customers and increasing sales.

Running a website with good navigation helps to improve search process by selecting several attribute values at once, for example multiple colors and brands. By default Magento 2 allows to pick one value from each attribute limiting products selection. The Layered Navigation extension for Magento 2 allows to select multiple attribute values at once updating the results only.